Meet the Associates Staff

Contact the team

Catherine Reeves

Executive Director

As Executive Director, Catherine leads a progressive, strategic, and results-oriented program that will cultivate, nurture, retain, and expand membership in the Caltech Associates, while increasing revenue. She oversees the strategic development of the organization's events, programs and travel opportunities that connect the academic and fundraising goals of the campus with the philanthropic interests of the donors. She oversees Associates' marketing and communications strategies; is responsible for membership and revenue; and is responsible, in partnership with the Associates President, for the development and engagement of the Advisory Board, volunteer leadership development, and regional Committees.

photo of Catherine Reeves

Associates Staff Member Lelia Marshall

​​​Lelia Marshall

Coordinator, Member and Membership Services

Lelia's key responsibilities include the coordination and stewardship of Associates member and membership services. She processes Associates gifts, new member applications, and membership renewal communications. She provides oversight and follow-up for individual member daily needs and services and records all financial and membership data. Lelia is responsible for data analysis and distribution relevant to enhancing the depth and growth of the Associates program. With her significant Associates Program institutional memory, she acts as support staff for the Membership Committee.

 

 

​​Nicola Wilkins-Miller​

Associate Director, Development Outreach

Nicola's key responsibilities include cultivation of Associates prospects and engagement of new and current members for the Associates Program. She manages the development and execution of the Travel Program, and serves as a lead staff for the Membership, Travel, East Coast Committees of the Associates Board. She provides leadership and direction for the program's marketing and communications program. She partners with the Executive Director and other Caltech staff to create strategic and collaborative engagement opportunities, as well as continued development of new and existing friends for the Institute.

 

photo of Nicola Wilkins-Miller

photo of Cathy Axibal-Cordero

​Cathy Axibal-Cordero

Assistant Director, Program Development 

Cathy creates and schedules the Associates events locally and across all regional chapters in Northern California, Orange County, the Westside, and the East Coast, in partnership with the Executive Director. She develops details for individual event planning and faculty coordination and follow-up, and provides leadership support for the Associates team in their event-related responsibilities. She manages the Associates budgetary responsibilities and staffs the Program and Northern California Committees.

Marisa Demers

Assistant Director, Marketing and Communications

Marisa develops and stewards the strategic expansion of the Associates' comprehensive communications plan that markets the Associates program to key internal and external audiences to enhance the visibility and public awareness of the program.  She manages a wide variety of event, print, and digital communications to retain, engage, and grow the Associates membership base, both locally and regionally. She is also responsible for the Associates' website and social media outreach, media relations initiatives, and provides leadership support for the Associates team in their communications-related responsibilities.

 

 

Associates Staff Member Marisa Demers
Associates member Jessica Lee

Jessica Lee

Coordinator, Events and Production

Jessica manages all aspects of event coordination, including registration and logistics for programs in all the Associates key regions. She drives the Associates metrics analytics and reporting for revenue, membership, and programmatic analytics with the goal of expanding the revenue base of the organization and meeting its membership goals. She manages the online distribution for all program and travel-related communications and provides support for Board and Committee meeting planning, coordination, and follow-up.